HTTPS and SEO: What You Need to Know

https website security

HTTPS website security is the “de facto” search engine result provided by Google and others to show (rather warn) consumers about websites that may not be secure. This is crucial for eCommerce sites where SSL is required because of credit card handling.

So how does HTTPS affect SEO and how your business ranks (or doesn’t) on Google and Bing?

  1. HTTPS is a trust factor which influences traffic to your site and therefore, rankings.
  2. HTTPS is a strong signal to search engines as to the legitimacy and relevance of your site.
  3. HTTPS provides enhanced security for your site and customer communication.

Looking at these it is easy to see why sites need to be HTTPS (instead of the “antique” HTTP). All of the websites built by Byrd Digital, are HTTPS secured. But you may have an older website that has been updated to HTTPS and are just no wondering what to do about it. Maybe you searched for your website and found it along with those words “Not Secure.” Even worse, you might have tried to go directly to your site and encountered the warning about not entering credit card information because it could be stolen (this is death for eCommerce sites).

So what do you do about converting your website to HTTPS?

Unless you have a fairly large amount of time or a very small website, you’re going to need help. Byrd Digital has years of experience converting sites, handles all the details and will get your site back up and running (without those warnings) without interrupting your sales or customers.

HTTPS secures all of your website using encryption that is constantly changing and being updated, all of which is transparent to both the website and to your customers. This encryption protects not only your site but your communcation and secure information such as credit cards.

In the past, this has been built into credit card processing and it still is. But now, websites themselves have to use secure HTTPS protocol in order to be seen as legitimate, relevant and search engine friendly by the likes of Google and Bing.

Converting to HTTPS requires a brief analysis of your site and investing in a secured “certificate” for your site and URL. eCommerce sites certainly need the added security and trust associated with HTTPS but every website/URL needs it as well for the benefits associated with search engine results.